ASC TownHall Graphic 05.25.2021 On Demand

The ambulatory surgery center (ASC) industry finds itself in what may be the strongest position in its 50-plus year history. ASCs have cemented themselves as the surgical providers of choice for patients, physicians, and payers. The outpatient migration of procedures out of hospitals and into surgery centers shows no signs of slowing down. The likes of hospitals, health systems, payers, and private equity companies are looking to add ASCs to their portfolios. Such was the case before COVID-19. The pandemic has only served to heighten awareness, understanding, and appreciation of ASCs and their value in the healthcare delivery system as high-quality, low-cost sites of care.  

All of this warrants the question: What does the future hold for ASCs? 

In this special panel discussion, ASC experts will come together to look into their crystal balls and share their thoughts on how surgery centers and the ASC industry will evolve in the coming years. 

Topics to be covered will include: 

  • Information technology
  • Emerging clinical, financial, and operational trends 
  • Reimbursement models 
  • Facility and operating room design  
  • Specialties and procedures 
  • Ownership and partnership structures 

Presenters

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William Prentice

Chief Executive Officer | Ambulatory Surgery Center Association (ASCA)

Chief executive officer of ASCA since October 2010, Bill Prentice has more than 25 years of experience in association management, government affairs, health care advocacy, and public relations. Before accepting his current position at ASCA, Prentice was the senior vice president of government and public affairs and director of the Washington Office of the American Dental Association (ADA). Previously, he served as ADA’s senior congressional lobbyist, director of government affairs at the New Jersey Dental Association, and vice president of a large New Jersey public affairs firm. Prentice started his career as legislative staff on Capitol Hill. He holds an undergraduate degree in political science from George Washington University, a master’s degree in government administration from the University of Pennsylvania, and a law degree from Rutgers School of Law.

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Nelson Gomes

NJ President Senior Vice President of Development | Medicus IT

An information technology veteran with 30-plus years of IT experience, Nelson Gomes serves as Senior Vice President of Business Development and General Manager (New Jersey) for award-winning, healthcare-focused managed services provider Medicus IT (MIT). Nelson brings impressive healthcare industry knowledge and experience to his position at MIT, where he focuses on enhancing client relations, bolstering the company’s healthcare industry visibility, and helping more and larger practices get preventive with their IT rather than triage it. Before his work with the company, he spent more than 20 years building long-term relationships with clients, healthcare organizations, and partner vendors as founder and leader of PriorityOne Group (P1). Founded in 1997, P1 was an award-winning Rutherford, N.J.-based provider of integrated managed IT services to healthcare organizations. Key to P1's success was Nelson's and the company's unwavering commitment to core values that guided the company's decision-making. In 2019, P1 merged with MIT.

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Lisa A. Austin

Independent Consultant 

Lisa A. Austin, RN CASC, has been an RN for almost 40 years and in ambulatory care for the majority of those years. Her extensive operational development, management, and consulting experience provides clients with expertise in facility administration, budget development, regulatory compliance, staff recruitment and retention, equipment procurement, policy and procedure development, and implementation, and organizational interfacing. Austin's national ASC and hospital department development and management expertise affords clients opening new facilities with unparalleled success. She has developed numerous surgery centers working in concert with investors, corporations, hospitals, architects, builders, and equipment manufacturers/distributors through all phases of surgery center development and management. Austin is a current board officer of the Ambulatory Surgery Center Association (ASCA) and a past board member of the Colorado Ambulatory Surgery Center Association (CASCA), where she served as president. Austin has also served on multiple state and national committees to further the advancement of the ASC industry.

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Joseph Sziabowski

President & CEO | Hardaway/ Sziabowski Architects

Joe Sziabowski is an accomplished healthcare architect with a special focus on the design of ambulatory surgery centers. He is president and CEO of Hardaway|Sziabowski Architects in Wellesley, Massachusetts. With over 30 years of experience, he has led the design of healthcare projects throughout the United States. In addition to typical multi and single-specialty ASC’s, he has designed a hybrid ASC, vascular access centers, pain management clinics, endoscopy centers, office-based labs, and office-based surgical suites. Beyond traditional architectural services, he assists clients in the site selection process, lease negotiations, due diligence investigations for acquisitions, troubleshooting problems in existing medical facilities, and responding to accreditation and regulatory reviews.

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Janet Knobloch

Executive Vice President | Coronis Health

Janet Knobloch is the President of Coronis Health ASC division. She oversees the ASC division and works to create unparalleled industry efficiency in all aspects of operations. Janet leverages her team's cutting-edge analytics to provide our clients with insightful information and advice. Simultaneously, she ensures that our outstanding team performs Coronis Health's mission in an optimum fashion to maximize financial returns for her clients while keeping them highly compliant.

Janet has made it possible for surgery centers across the nation to increase their profitability since 2001 by identifying various revenue-cycle inefficiencies and then developing and implementing tailor-made solutions specific to each client's individual needs. Her broad, in-depth knowledge and experience have included successful collaboration with large independent centers as well as management companies and joint venture operations. Janet is an acknowledged expert with most ASC software management applications and practice management systems and at the same time leads the charge for implementation on the cutting edge technologies that will create even more efficiency and financial returns for our clients.

John Goehle

John Goehle

Chief Operating Officer | Ambulatory Healthcare Strategies, LLC

John Goehle is the Chief Operating Officer and partner with Ambulatory Healthcare Strategies, LLC - a Rochester, New York-based ASC management and consulting services company. Prior to forming AHS, Mr. Goehle developed and managed two Rochester New York-based ambulatory surgery centers, and provided management consulting services for a wide range of health care organizations, primarily in the Northeast. Mr. Goehle has a Masters Degree in Business Administration from Heriot-Watt University in Edinburgh Scotland, and a Bachelor of Science Degree in Accounting from Ithaca College in Upstate New York. He holds the prestigious Certified Administrator Surgery Center (CASC) credential. He is also a Certified Public Accountant in the State of New York. Mr. Goehle is also an accreditation surveyor with the Accreditation Association for Ambulatory Healthcare (AAAHC). Mr. Goehle is the host of the ASC Podcast with John Goehle available on iTunes and Google Play. He is also a frequent speaker on health care finance, technology, and administration and has authored or co-authored eight books related to the ASC Industry including Ambulatory Surgery Center Governance - A Guide for Ambulatory Surgery Center Owners & Governing Body Members and The Survey Guide for ASCs – A Guide to the CMS Conditions of Coverage & Interpretive Guidelines for Ambulatory Surgery Centers. He is a former board member with the Federated Ambulatory Surgery Association and one of the founders of the New York State Association of Ambulatory Surgery Centers.